Sabine Neddermeyer is a freelance author, copywriter and blogger. After studying Art History and Media Culture in Braunschweig and Hamburg and a short stint at the Hamburg branch of Axel Springer SE, she started her long work in advertising, beginning with two years at the award-winning creative agency Jung von Matt in Hamburg’s Glashüttenstraße.

A great many accounts and a position as creative director for the literature account of BMW MINI later, Sabine decided not only to open her own office called THE HOF but also to pursue her interest in culture and travel. Since that time, she’s been doing freelance writing for international brands and campaigns and working as a travel author for the online travel magazine LOOPING. In addition to her 15+ years of experience in the advertising industry, her portfolio also includes various awards and distinctions as well as branding and strategy knowledge acquired through work with numerous brands.