Why I work: In a series of mini-documentaries, professional craftsmen from all over the world give an insight into their individual working day with Bosch tools and accessories.
Agency: Saatchi&Saatchi pro Berlin
Strategy: Daniel Walloch
Client Service Director: Benjamin Gebien
Sr. PM: Anna Preissler, Heiko Mohr
ECD: Michiel DeVreede
CD: Raoul Ernesto Guggelberger
Sr. AD: Amer Khaled
My Job: Concept/Text. Cooperation with Johannes Stoll (AD) and Moritz J. Kuhn (Text).
Production: Honest Productions GmbH
Executive Producer: Dimitrios Karras / Joerg Fudickar
Director: Andi Knaup
Camera 1 / DOP: Jens Harms
Camera 2: Thorsten Harms / Peter Pfeiffer
Photography: Thorsten Harms
Drone Camera: Peter Pfeiffer
Editor: Moritz Stumm
CAMPAIGN FOR THE BERLINER ZEITUNG –
WITH JOHANSSEN + KRETSCHMER.
On the one hand, the special thing about this is the brilliant Friederike Kempter. On the other, the team of leading actors was not made up of cast actors, but instead the real editors from the Berliner Zeitung, including Brigitte Fehrle, the editor-in-chief at that time – Kudos!
TWO SPOTS AND A TUTORIAL FROM A CRAZY SERIES FOR THE MUSIC STREAMING SERVICE JUKE. AGENCY: PLANTAGE BERLIN.
One spot even more splendidly strange than the next. The entire production has really been a lot of fun, dear Marion Heine!
THE SPOT FOR THE LAUNCH OF MOBILE PROVIDER SIMYO. AGENCY: AIMAQ, RAPP, STOLLE BERLIN.
Our “Because simple is simply simple” claim served as the main template. The commercial portrays laboratories extracting the simplicity gene and the SIM card of the telecommunication provider. A wonderful idea from A to Z.
ASICS SNEAKERS FOR THE AGENCY AIMAQ, RAPP, STOLLE BERLIN.
Within an international campaign for the sporting goods manufacturer with the slogan “Intelligent Sport Technologies”, we presented the sneakers as so smart that it’s not the runner who selects his or her sneakers in the shop. Quite the opposite in fact – The idea was developed together with the sensational art director Ramona Stöcker.
REAL CAR, REAL LIFE: CAMPAIGN IDEA FOR THE INTRODUCTION OF SMART FORFOUR.
This spot is from a series of eleven 15-second TV spots from the launch campaign of the smart forfour. My idea was selected in the pitch from the agency Aimaq · Rapp · Stolle (now: Aimaq von Lobenstein). Yay! Our creative ideas were realized by Laszlo Kadar Films. The idea for the spot was from the great copywriter Tilo Endert.
And for this one here my dear friend and colleague Ralf Reinsberg: